Gucci welcomes NINGNING of aespa as Global Brand Ambassador.
The Chinese celebrities don Generation Gucci looks paired with the new Paparazzo bag.
For Fall/Winter 2026, Demna makes his Gucci debut with a collection where Renaissance references, raw sensuality, and sharp pragmatism collide.
Known for her work in Enigma, A Love So Beautiful, and F4 Thailand: Boys Over Flowers, Thai actress Prim Chanikarn says she is ready to take on different, grown-up roles and for viewers to feel her development as an actress
For his Cruise debut, Demna chose New York, a place that mirrors his vision for reinvention and Gucci’s next chapter.
Along with this collection, the Italian fashion house has also premiered its short film "The Tiger," directed by Spike Jonze and Halina Reijn, during Milan Fashion Week.
Lighting up the stage, Jin from BTS wore a custom varsity jacket and a crystal GG denim set.
In 'Run Seokjin', BTS' Jin returned to the stage wrapped not only with warmth from the fans' love, but also in layers of impeccable style.
He’s officially with the Italian fashion house.
New pastel colours, plush leather, and a handy pocket on the back of medium and large sizes.
A charming and modern take on an archival bucket bag from Gucci.
As the warm season returns, so do raffia bags—taking center stage once again on runways and in street style. For Spring/Summer 2025, they’re not just accessories—they’re statements.
Debuting in the Maison's birthplace of Florence, the Cruise collection showcased Gucci's rich history and classic style.
In an unexpected Kering Group shake-up, Demna has been appointed as the new artistic director of Gucci.
Amid a transitional moment for the house, without a creative director, Gucci’s Fall/Winter 2025 collection embraced its heritage with a fresh perspective.
Sabato De Sarno leaves Gucci after just two years as creative director, following disappointing results and declining performance for the house.
The Italian Maison presents a new project CEO Stefano Cantino that provides a window into the label's rich heritage and stories told through objects.
It's fashion's neverending carousel.
At Triennale Milano, Sabato De Sarno presented Gucci's Spring/Summer 2025 collection, merging the brand's heritage with an irreverent attitude.
With new brand ambassador BTS's Jin in attendance, catch the show live from Milan Fashion Week tonight at 9PM.
