It's not at all difficult to see how Rome has inspired Bvlgari. For over 130 years, the Eternal City has played an integral role in defining Bvlgari – imbuing the brand with its rich history and unmistakable Italian identity. To wit, it was the Colosseum, the capital's historical landmark, that gave rise to one of Bvlgari's most iconic creations: the B.zero1.
First unveiled in 1999, the B.zero1 ring was the most revolutionary of its kind with its audacious and striking three-dimensional design. Featuring a broad central band encircled by two flat rings engraved with the Bvlgari double logo, the B.zero1 merged luxury with unconventionality to push the boundaries of traditional jewellery-making.
Over the years, the B.zero1 has displayed the uncanny ability to evolve with the times, undergoing numerous reinventions such as 2010's transformation by renowned sculptor Anish Kapoor and Zaha Hadid's much-lauded B.zero1 Design Legend collection last year. And now, Bvlgari breaks the rules of jewellery design yet again with its latest incarnation, the B.zero1 Labyrinth.