Inside the six effortlessly chic looks Jennie styled herself, from Chanel and Phoebe Philo to Vietnamese label Hueley.

Released on 24 July, Less Than a Lover marks <a href="https://www.lofficielsingapore.com/jewellery/blackpink-jennie-returns-face-of-chanel-coco-crush-playful-new-campaign-jewellery-celebrity" title="Jennie Returns as the Face of Chanel Coco Crush in a Playful New Campaign" target="_blank" rel="noopener">JENNIE</a>'s return with an alternative pop sound built around lo-fi guitar melodies and vintage-inspired synths. The song captures the bittersweet emotions of a relationship that exists somewhere between friendship and romance, summed up by its central lyric: "more than a friend, less than a lover".
JENNIE also took part in writing and composing the track, drawing inspiration from the fleeting nature of summer romances. The lyrics reflect the delicate balance between setting emotional boundaries and embracing the excitement of a temporary connection.

JENNIE - Less than a Lover (Official Video)

Before its official release, JENNIE debuted Less Than a Lover at Poland's Open'er Festival, where she described it as "a song written with summer in mind". The performance was met with an enthusiastic response, introducing fans to a softer, more intimate side of the artist.
Rather than relying on the commanding stage presence she's known for, Jennie embraces restraint throughout the track. Her gentle vocals and delicate delivery allow the emotions to unfold naturally, creating a dreamy atmosphere that feels both intimate and nostalgic.

Following a series of teasers featuring Taiwanese model Nah Kai, Jennie transports viewers into a cinematic summer escape. Filmed entirely in Spain, the music video captures golden coastlines, historic streets and idyllic scenery, with fans quickly comparing its visuals to a romantic European film.
Fashion plays an equally important role in telling the story. Every outfit in the video was personally selected and styled by Jennie, reflecting her evolving style while complementing the video's relaxed summer mood. Here's a closer look at the six standout looks from Less Than a Lover.

Across all six outfits, JENNIE effortlessly mixes established luxury houses with independent fashion labels, including Phoebe Philo, Chanel, Skall Studio and Lié Studio. One of the biggest surprises is the inclusion of Vietnamese brand Hueley, highlighting the growing presence of emerging Asian designers on the global stage.
With Less Than a Lover, Jennie once again demonstrates her ability to seamlessly unite music and fashion into a distinctive creative vision. As she continues to take a more hands-on role in shaping both her sound and personal style, the release further cements her position as one of today's most influential artists, both on and off the stage.

Decoding JENNIE's Outfits in the "Less than a Lover" Music Video

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