With Drawing Prada, the house's Holiday 2026 campaign, Prada celebrates the power of storytelling and the poetry of hand with drawn sketches, creating a magical world where reality blends with imagination.

As the holidays approach, Prada evokes the magic of stories passed down through generations, stories that continue to awaken in us the same sense of wonder. Entitled Drawing Prada, its Holiday 2026 campaign imagines a world suspended in time, where fantasy recaptures the spontaneity of childhood and the delicacy of tales of yesteryear. Here, the impossible becomes tangible, the boundaries of reality blur, and winter transforms into a theater of poetic illusions. More than a seasonal celebration, this creation is an invitation to reconnect with the power of storytelling: its ability to stir emotion, nourish the imagination, and bring people together.
At the heart of this reverie, a unique technique emerges as the true protagonist: hand-drawn art. In contrast to the immediacy of digital images, Prada embraces the beauty of artisanal gestures, the presence of the line, and the vibrant imperfection of illustration. Under the direction of John Pomeroy, a legendary figure in animation, whimsical winter landscapes and mischievous creatures take shape, hand-drawn to create settings that seem straight out of a storybook. Each image thus bears the mark of human intervention, a particular sensibility that transforms technique into language and craftsmanship into a source of enchantment.
In this fluid universe, five talents from a new international generation bring the house's vision to life: Chen Haoyu, Luther Ford, Kelvin Harrison Jr., Maya Hawke, and Sadie Sink. Their contemporary presences slip into imaginary settings, between dreamlike winter scenes and whimsical animal apparitions. The living and the drawn meet in a deliberately offbeat composition, where the characters seem to evolve within a dream in the making. Both short films and still images cultivate this delightful tension between real presence and fantastical escape, making each appearance a self-contained little story.

Credits: Courtesy of Prada

Glen Luchford's photography plays a vital role in this alchemy. The light, perspectives, and framing are carefully chosen to engage in a dialogue with the illustrations, blurring the lines between the two visual registers. The photographic image no longer merely documents a scene; it becomes an extension of a drawn setting, while the line seems to inhabit the tangible space. From this encounter emerges a hybrid aesthetic, both cinematic and exquisitely surreal, evoking the charm of old Hollywood as much as the wondrous simplicity of ancient fables. Far from simply juxtaposing two techniques, Prada allows them to coexist in a subtle harmony, where each enriches the other.
This alliance between craftsmanship and illusion reveals a conviction deeply rooted in Prada's identity: creation remains, above all, a matter of vision, patience, and gesture. Hand-drawn designs are not merely an aesthetic choice, but a way of affirming the value of the process, of making perceptible the work that precedes the finished image. In a world saturated with instant representations, this materiality finds a particular resonance. The line, with its texture and vitality, reminds us that every creation carries within it a part of its creator, an intention, an emotion. The magic then arises as much from what we see as from the hand that made it possible.
By reconnecting with the world of fairy tales and the poetry of traditional animation, Drawing Prada transforms the holiday season into a realm of creative freedom. The drawn worlds become a mirror of a humanity attached to stories, to passing them on, and to the joy of shared wonder. Beneath their apparent lightness, these images celebrate a form of permanence: the emotions that connect us, regardless of era or visual language. Prada presents a campaign where nostalgia opens a door to new fantasies. A Christmas reinvented by hand, where imagination regains the power to make the world a little more wondrous.

Prada Celebrates Magic of the Holidays

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