Bella Hadid for Bulgari

The 20 year-old model is the new poster girl for Bulgari accessories

Bulgari first announced the news on Instagram, welcoming Hadid to the family. According to CEO Jean-Christophe Babin, the decision to hire Hadid lies with her popularity on social media and ability to reach out to younger millenial consumers. Babin also revealed that photographer Terry Richardson will shoot the upcoming ad campaign with Hadid.

A match made in heaven? We think so.



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