Bella Hadid for Bulgari

The 20 year-old model is the new poster girl for Bulgari accessories

Bella Hadid is officially the It model of the moment.

Following her recent tie-ups with Fendi and Dior Beauty (amongst others), the 20 year-old now can add another feather to her cap as the new face of Bulgari. Hadid will front the Italian brand’s Fall/Winter 2017 accessories collection – which will include the signature Serpenti bags – debuting at Milan Fashion Week later this month. 


Bulgari first announced the news on Instagram, welcoming Hadid to the family. According to CEO Jean-Christophe Babin, the decision to hire Hadid lies with her popularity on social media and ability to reach out to younger millenial consumers. Babin also revealed that photographer Terry Richardson will shoot the upcoming ad campaign with Hadid.

A match made in heaven? We think so.


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