The award-winning actress fronts Prada Beauty's latest fragrance campaign, directed by Oscar winner Barry Jenkins.

<a href="https://www.lofficielsingapore.com/fashion/zendaya-louis-vuitton-ambassador-capucines-campaign-2023" title="Zendaya Announced as New Louis Vuitton House Ambassador" target="_blank" rel="noopener">Zendaya</a> has officially been named the new Global Ambassador for Prada Paradoxe, marking a new chapter in her long-standing relationship with the Italian fashion house. The announcement coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum, the latest addition to the fragrance collection.
The campaign, directed by Academy Award-winning filmmaker Barry Jenkins, centres on the slogan, "Never the same, but always myself." It reflects the fragrance's message of embracing individuality and celebrating the many sides of a person's identity.
<a href="https://www.lofficielsingapore.com/beauty/thai-actor-win-metawin-exclusive-interview-prada-beauty-celebrity" title="Exclusive Interview: Couch Talk with Thai Actor, Win Metawin" target="_blank" rel="noopener">Prada Beauty</a> says Paradoxe is designed to express "a multifaceted identity, free from definition", making Zendaya a natural choice to represent the fragrance. The Emmy Award-winning actress, best known for her roles in Euphoria and the Dune films, has enjoyed a close relationship with Prada for several years. In fact, she revealed that she had been wearing the fragrance long before becoming its official ambassador.
The partnership also has a personal connection. Zendaya's husband, Tom Holland, has been the face of Prada's men's fragrance campaign since 2025, making the collaboration something of a family affair.

(Courtesy of Prada Beauty)

The announcement also introduces Prada Paradoxe Sweet Chemistry Eau de Parfum, a fresh interpretation of the original fragrance. Prada describes it as a floral-fruity scent featuring notes of blackcurrant syrup, orange blossom absolute and creamy neroli milk. Barry Jenkins brings the fragrance's vision to life through a visually striking campaign that explores the many dimensions of identity.

Zendaya: The New Prada Beauty Global Ambassador

Fresh from a busy year on screen, Zendaya continues to cement her place as one of Hollywood's most influential stars. She recently appeared in Christopher Nolan's&nbsp;The Odyssey and returns to cinemas in Spider-Man: Brand New Day.
Speaking about the partnership, Zendaya said: "I love the way Paradoxe explores complexity, celebrating strength and vulnerability without ever trying to define a person." She joins fellow Prada Beauty ambassadors Bella Hadid and Emma Watson, highlighting her genuine connection to a fragrance she says already feels like part of who she is.

Zendaya Named Global Ambassador for Prada Paradoxe

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