Love it or loathe it, there's no denying the allure of the serpent. For centuries, this creature has been the subject of myths and folklore, epitomising seduction, rebirth and transformation. And since the 1940s, Bulgari has harnessed the power of such an evocative symbol with a line of supple bracelet-watches aptly named Serpenti.
70 years on, the Roman jeweller is paying tribute to the serpent with an exhibition specially curated by Bulgari Brand and Heritage Curator Lucia Boscaini. Like its name suggests, SerpentiForm will explore the many creative forms that the snake has taken in the worlds of art, jewellery and design.