Is the Stella McCartney woman environmentally mindful?
I don't think she neccesarily is. Some are, but the majority of them may not even know that the Fallabella bag is not made of leather. Producing a eco-leather bag that looks just like the real thing is my best achievement. It is not the consumer's fault that I don't want to work with leather or fur, and it is my personal mission to produce a piece that looks even better than the fashion alternatives out there that use animal by-products. We have just partnered with Sea Shepherd Conservation Society, a non-profit marine wildlife conservation organisation to do our part for the environment, through the Ocean Legend project. We designed a bag using recycled polyester made from plastic bottles that are found in the ocean.
What is the process of sourcing for the right materials like?
The fashion industry is the second most harmful industry to our planet, and we have to constantly find new alternative ways to produce our pieces in a more environmentally-friendly way. Many people do not know that, but viscose is one of the most widely used materials in fashion that is derived from trees and is extremely harmful to the environment. We made a commitment and spent three years developing and sourcing a sustainable viscose, taking on development cost, time, and the effort as a company.