Stray Kids' Seungmin is Burberry's Latest Brand Ambassador
Burberry says that Seungmin's self-expression, authenticity and innovation resonate deeply with Burberry’s creative spirit.
After very recently featuring in Burberry's Festival campaign, Seungmin, the main vocalist of chart-topping K-pop group Stray Kids, has joined the Burberry family as its latest brand ambassador. "We are excited to welcome Seungmin to Burberry. His passion and sense of style will make working together a lot of fun," said Daniel Lee, Burberry's Chief Creative Officer. The house explains that Seungmin was selected "for his boundary-breaking approach to music and fashion", and states that "his self-expression, authenticity and innovation resonate deeply with Burberry’s creative spirit". "It is an honour to join the Burberry family," says Seungmin on his appointment as a Burberry brand ambassador. "It’s an iconic British brand with a rich heritage, and I love that connection – I’m excited to be part of its future," he adds.
