Stray Kids I.N Named Global Ambassador of Damiani Jewellery House
I.N of Stray Kids embodies modern sparkle in Damiani's new global campaign.
A cool new collaboration is illuminating the world of fine jewellery: Damiani, an emblem of Italian elegance and craftsmanship, welcomes singer I.N, a member of the famous K-pop group Stray Kids, into its artistic family. The young South Korean artist will now lend his image to the house as its global ambassador, embodying a new contemporary vision of luxury through an international campaign.
I.N — whose birth name is Yang Jeong-in — doesn't just rock stages around the world, he captivates with his charisma, unique voice, and innate stage sense. Since his debut in 2018 with Stray Kids, he has established himself as a key figure in music and fashion thanks to his captivating energy and ability to connect with audiences. The star is also an ambassador of Bottega Veneta. His group is currently in the middle of their "DominATE" world tour, which has been a resounding success with nearly 400,000 spectators gathered over eight dates in five major South American cities. The journey continues through Asia, Oceania, Japan, North America, and Europe, until the end of summer.
For Damiani, elegance is not limited to the beauty of a piece of jewellery; it is reflected in the soul of the wearer. I.N thus stands out as the ideal face to carry this vision. Through his strong personality and taste for aesthetics, he perfectly embodies the spirit of the house: passion, excellence, modernity. "I am truly excited to begin this new chapter with Damiani," says the artist. "It is a house that symbolises creativity and passion, values that I deeply share as an artist."
Guido Damiani, the group's president, said he is honoured to welcome I.N into this world of refinement. "He possesses this rare artistic sensitivity, capable of translating the essence of our creations with authenticity and singularity. This collaboration marks an important step in our international influence, particularly in South Korea, and paves the way for new successes on a global scale," says Damiani.
