Over at men’s, models dressed in Stella McCartney’s Fall Winter 2017 collection got competitive over electric air hockey – all in the name of fun. Guests also tried their luck in winning Stella McCartney goodies at the claw machines.
An immersive virtual reality zone brought the Adidas by Stella McCartney Fall Winter 2017 collection to life by showcasing a world that transits seamlessly between two parallel worlds – city and nature.
A popcorn cart (in purple, no less) accompanied the latest POP Bluebell fragrance, with a looping advertising film on the side. The campaign stars Lourdes Leon, Madonna’s daughter, who playfully teases her hair in the video while a voiceover (presumably hers) made a statement about embracing individuality and pioneering young women with a deeper purpose.