Happenings

Ain't No Summer Party Like a Stella McCartney Party

by Evon Chng
15.07.2017
Fun arcade games, rounds of mini golf, virtual reality zones, Paul McCartney’s margarita and more
World of Stella McCartney x L'Officiel Singapore

Stella McCartney hosted her signature rooftop summer party at Andaz Tokyo to celebrate the World of Stella and L’Officiel Singapore was there to soak up everything bit of fun. Here’s what went down at the event.

For the first time, the designer showcased all her collections together in one single event – womenswear, menswear, accessories, Adidas by Stella McCartney, swimwear, eyewear and even her latest fragrance.

 

At the women’s area, models frolic in the brand’s Spring 2018 collection and celebrated Stella’s sense of irreverent style by playing rounds of mini golf. 

Over at men’s, models dressed in Stella McCartney’s Fall Winter 2017 collection got competitive over electric air hockey – all in the name of fun. Guests also tried their luck in winning Stella McCartney goodies at the claw machines. 

An immersive virtual reality zone brought the Adidas by Stella McCartney Fall Winter 2017 collection to life by showcasing a world that transits seamlessly between two parallel worlds – city and nature. 

A popcorn cart (in purple, no less) accompanied the latest POP Bluebell fragrance, with a looping advertising film on the side. The campaign stars Lourdes Leon, Madonna’s daughter, who playfully teases her hair in the video while a voiceover (presumably hers) made a statement about embracing individuality and pioneering young women with a deeper purpose.

Yulia.jpg
Mademoiselle Yulia
Stella with Yulia.jpg
Stella with Yulia
Yuko Yamaguchi.jpg
Yuko Yamaguchi
Christel and Laurent Takigawa.jpg
Christel and Laurent Takigawa
Christel Takigawa.jpg
Christel Takigawa
Fuyuko Matsui.jpg
Fuyuko Matsui
Miyu Hayashida.jpg
Miyu Hayashida
Hajime Sorayama.jpg
Hajime Sorayama
Stella with Takenori Saeki.jpg
Stella with Takenori Saeki
Taiki.jpg
Taiki
Mari Natsuki.jpg
Mika Ninagawa.jpg
Mika Ninagawa
Noah.jpg
Noah
Rina Ota.jpg
Rina Ota
Stella with Hajime Sorayama.jpg
Stella with Hajime Sorayama
Stella with Mika Ninagawa.jpg
Stella with Mika Ninagawa
Stella with Miki Ehara.jpg
Stella with Miki Ehara
Stella with Ryo Ryusei.jpg
Stella with Ryo Ryusei
Stella with Rina Fukushi.jpg
Stella with Rina Fukushi
Stella with Yasuyuki Shuto .jpg
Ben and Chiharu.jpg
Ben and Chiharu
Stella with Rina Ota and Yuki.jpg
Stella with Rina Ota and Yuki

The party saw an stellar turnout, including Rina Ota, Yasuyuki Shuto, Hajime Sorayama, Christel Takigawa, Mari Natsuki, Harry Sugiyama, Yuki, Mademoiselle Yulia, Ryo Ryusei to name a few. 

All Autumn Winter 2017 collections will be available in stores this month, while the Women’s Spring 2018 collection drop in November.

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