Jam Lips Are Having An It-Girl Moment In Time for the Summer Season
The latest edible beauty trend focuses on hydration and shine.
There's a new edible beauty trend in town, and it's called jam lips. Not to be confused with the jelly lips trend during the spring season, jam lips step away from a sheer and glazed look finish and lean into reddish, brown, and burgundy hues. The products used to achieve the jam lips look do have a glossy finish, but the gloss doesn't overpower the jam-hued tones.
The trend is perfect for the summertime and acts as a transition into the heavier berry tones seen in the fall and winter seasons. There's still a lightweight quality in the jam colors that makes them wearable in the warmer weather. To achieve this latest beauty trend, you'll want to embrace the raspberry hues and toasted brown tones, and the look can be either a glossy or a matte finish, depending on the wearer's preference. For a glossy finish, lip oils or glosses are ideal, like the Clinique Pop Lip + Cheek Oil in Black Honey or the Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss. For a subtle, sheer finish, lip balms are the best option, like the Le Chouchou Lip Softening Balm or the Mario Badescu Acai and Vanilla Lip Balm.
When going for a full matte finish, this requires a matte lipstick or a mattifying lip gloss. It's important that when looking for the right products to partake in this trend that they also help maintain the hydration for your lips. Remember: Whether it's skincare, body care, or lip care, hydration is always key.
The best thing about beauty trends is that they can be revamped or reimagined for every season. Keep scrolling for a list of our favourite products to achieve this spring and summer's jam lips trend.
Buxom's Full-On Plumping Glossy Lip Oil offers a glossy finish and is filled with hydrating peptides that make your lips feel smooth, soft, and non-sticky. It also contains plumping ingredients that make the lips appear fuller and reduce fine lines and wrinkles.
Everyone and their mother were clawing to get their hands on the Clinique Pop Lip + Cheek Oil in Black Honey and with good reason. This product provides a makeup look with a sheer, shiny finish and contains nourishing oils. It's a two-in-one product that can be used on the lips and the cheeks; all it takes is one swipe.
YSL Beauty's Loveshine Plumping Lip Oil Gloss is an ultra-hydrating lip product that creates a plumping effect for your lips to be fuller and luscious. It smooths the lips and contains hyaluronic acid for those who need the extra hydration. The product features a jumbo-sized applicator, making it easier and quicker to apply.
The Eadem Le Chouchou Lip Softening Balm gently exfoliates the lips to help them appear smoother and pillowy. The product is an intensive lip treatment and is available in five shades, and is buildable, meaning the wearer can decide how much or how little they want the color to appear.
Fans might have to wait a bit longer for the next album, but Rihanna made sure they have something to remember her by with the Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss. She broke the internet when she announced her makeup brand, and this lip product has remained a must-have from Fenty Beauty. It hydrates and elevates a makeup look with its shimmering quality.
The Ami Colé Lip Treatment Oil protects and amplifies your lips. With this product, your lips will be saturated thanks to the long-lasting formula that ensures your lips maintain their color and shine throughout the day.
A local brand that is always on the pulse of beauty trends, SIGI Skin's Butter Glaze Lip Jelly has been beloved by many and now comes in a punchy cherry hue for that summery pop of colour. This lightweight yet nourishing formula is non-sticky and is enriched with peptides to smooth out lines for a naturally plump pout.
One of the most plush and delicious smelling lip formulas out there, the Fenty Treatz Hydrating + Strengthening Lip Oil has released two limited edition flavours, Passion Fruit and Coconut which smell as tasty as they sound. Thick but not at all sticky, this cushiony lip oil is our go-to for all day hydration (thanks to jojoba seed and fruit oils) and glossy shine.
A limited edition lip oil screams summer is the Afterglow Lip Oil from NARS' Hot Escape collection for Summer 2025. The latter is all about that sun-kissed glow and this lippie delivers that to the lips in one easy swipe. This lightweight formula is hydrating without being overbearing and gives an incredible shine with its fine shimmer that glistens on the lips. A beach go-to if you ask us!
