Fashion

2010 to 2019: Relive A Decade Of Fashion

In the past 10 years, fashion has had its ups and downs, with many upheavals that have forever changed the way we view, consume, and understand the industry
Reading time 3 minutes
Jacquemus Spring 2020

10 years of documentaries

With the advent of social media, fashion has become increasingly visible, grabbing more attention than ever before. Over the past decade, the number of documentaries about the world of fashion and its creatives has boomed, from Bill Cunningham New York in 2010 to this year's Wonder Boy, allowing the public to go backstage and discover the milieu of pure emotion. 

10 years of fresh talent

New houses and new designers have stood out in this last decade. Olivier Rousteing, who took the reins at Balmain in 2010 and succeeded in revitalising the image of the ageing French house. Simon Porte Jacquemus, who launched his eponymous label at just 20 years old and quickly gained legions of fans among the fashion set. Marine Serre, Yeezy, Vetements, Off-White... These are but a few stand-out names birthed in the last 10 years. 

10 years of influencers

It wouldn't be an exaggeration to say they have changed the face of fashion. 10 years ago, influencers were bloggers rather than the marketing tool of choice for brands in search of fame. Chiara Ferragni, Jeanne Damas, Aimee Song, Bryanboy, Camille Charriere, and many more social media starlets have claimed the limelight. The It-girls and It-boys of yesterday have become the influencers of today, and we can't help but wonder what the next decade will hold for these Instagram idols. 

10 years of change

The last 10 years have been marked by a women's revolution. Two women were appointed as heads of major fashion houses: Maria Grazia Chiuri at Dior and Clare Waight Keller at Givenchy, representing a shift away from the male hegemony of the industry. For other houses, new leads were taken on to revive their activity: Alessandro Michele at Gucci, Hedi Slimane at Celine, Virgil Abloh at Louis Vuitton, Demna Gvasalia at Balenciaga, and John Galliano at Maison Margiela. A real upheaval of the creative landscape that has proved both successful and highly-acclaimed. 

10 years of loss

This pivotal period saw the deaths of a large number of talents - Alexander McQueen, Karl Lagerfeld, Hubert de Givenchy, Sonia Rykiel, Azzedine Alaïa, and André Courrèges, among others. 

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