The global brand ambassador puts her signature spin on Levi’s relaxed Loose Prep collection for Fall/Winter 2026.

When it comes to off-duty dressing, <a href="https://www.lofficielsingapore.com/fashion/your-first-look-blackpink-rose-debut-collection-puma-x-rose-collab-fashion-celebrity-news" title="Your First Look at BLACKPINK Rosé’s Debut Collection: PUMA x ROSÉ" target="_blank" rel="noopener">ROSÉ</a> rarely misses. While she's no stranger to glamorous red carpet moments, it's her relaxed, everyday outfits that have made her a street style favourite. Now, the BLACKPINK star is bringing that effortless sense of style to <a href="https://www.lofficielsingapore.com/fashion/levis-x-princess-mononoke-collection-collaboration-studio-ghibli-fashion" title="Studio Ghibli Fans Will Fall for the New Levi's x Princess Mononoke Collection" target="_blank" rel="noopener">Levi's</a> latest 'Keep It Loose' campaign.
The campaign introduces Loose Prep, one of the standout themes from <a href="https://www.lofficielsingapore.com/fashion/omg-newjeans-has-finally-been-appointed-as-levi-s-global-ambassadors" title="OMG, NewJeans Named Levi's Global Ambassadors" target="_blank" rel="noopener">Levi's</a> Fall/Winter 2026 collection. Think classic preppy staples, but with a more relaxed feel. Familiar silhouettes are updated with looser fits, easy layering pieces and proportions that feel fresh without trying too hard.
Rather than sticking to the traditional rules of preppy dressing, <a href="https://www.lofficielsingapore.com/fashion/bambam-got7-levis-baggy-jeans-campaign-fashion-celebrity-news-denim" title="BamBam Keeps It Loose in Levi’s Baggy Jeans For Fall/Winter 2025" target="_blank" rel="noopener">Keep It Loose</a> is all about making those classics your own. It's a reminder that personal style should feel individual, not dictated by trends or algorithms. Levi's encourages wearers to experiment, mix things up and wear pieces however they feel most comfortable.

Courtesy of Levi's

That approach feels like a natural fit for <a href="https://www.lofficielsingapore.com/beauty/how-to-get-blackpink-rose-curly-bun-hairstyle-celebrity-beauty-music-video-apt-bruno-mars" title="How To Recreate Rosé of BLACKPINK's Bun Hairstyle in 'APT.'" target="_blank" rel="noopener">ROSÉ</a>. Known for her understated wardrobe and polished yet unfussy style, she was given the Loose Prep collection and invited to style it her own way. The result is a series of looks that feel effortless, mixing Loose Taper and Loose Boot jeans with relaxed tops, layered, knotted and styled in a way that reflects her personal aesthetic.
The campaign was shot on film by British photographer and director Mel Bles, with cinematography by João de Botelho and set design by Spencer Vrooman, giving the visuals a timeless, lived-in feel. Fans can also take a closer look at ROSÉ's styling through exclusive edits that will be featured in selected Levi's flagship stores, offering plenty of inspiration for embracing the relaxed trend this season.

The Levi's Loose Prep collection is available <a href="https://levi.com.sg/" target="_blank" rel="noopener">online</a>&nbsp;and in Levi's stores islandwide from 4 August 2026.

ROSÉ Brings Effortless Street Style to Levi’s New ‘Keep It Loose’ Campaign

Tags

Related Articles

Fashion

Decoding JENNIE's Outfits in the "Less than a Lover" Music Video

Fashion

BamBam Keeps It Loose in Levi’s Baggy Jeans For Fall/Winter 2025

Fashion

OMG, NewJeans Named Levi's Global Ambassadors

Recommended posts for you

Fashion