The global ambassador and popstar has a conversation with Olivier Polge to learn more about this iconic scent.

When Chanel announced <a href="https://www.lofficielsingapore.com/fashion/all-the-balenciaga-custom-looks-and-sketches-for-bts-jung-kook-arirang-world-tour" title="See All the Balenciaga Custom Looks and Sketches for BTS Jung Kook" target="_blank" rel="noopener">BTS' Jung Kook</a> as its <a href="https://www.lofficielsingapore.com/beauty/bts-jung-kook-named-global-ambassador-for-chanel-fragrance-beauty" title="BTS Jung Kook Named Global Ambassador for Chanel Fragrance &amp; Beauty" target="_blank" rel="noopener">Global Ambassador for Fragrance &amp; Beauty</a> last year, the news delighted fans around the world. The partnership also marked another step in the French Maison's evolving approach to beauty, proving that while Chanel remains synonymous with womenswear and beauty, its vision has become increasingly inclusive and genderless without compromising its heritage.
This shift has already been evident through Chanel's expanding range of men's beauty products and its acclaimed fragrances, including the enduring favourite Bleu de Chanel. Naturally, many expected Jung Kook's first major fragrance campaign to centre on one of the brand's men's scents.
Instead, Chanel chose to surprise audiences once again.
Rather than fronting a new men's fragrance launch, Jung Kook takes viewers on a journey through one of Chanel's most iconic creations, 1957. The campaign celebrates the timeless white musk fragrance by exploring its history, craftsmanship and enduring appeal through an intimate conversation with Chanel's in-house perfumer, Olivier Polge.

In a candid video call, Polge introduces Jung Kook to the inspiration behind 1957, explaining the concept of a "skin scent" and the carefully balanced composition that gives the fragrance its soft yet memorable character. The discussion also looks back at the significance of the year 1957, when Coco Chanel made her triumphant return to the American market, a milestone that inspired the fragrance's name.
The campaign also gives <a href="https://www.lofficielsingapore.com/jewellery/jung-kook-graff-global-ambassador" title="Jung Kook Is Graff's Newest Global Ambassador" target="_blank" rel="noopener">Jung Kook</a> the opportunity to discover 1957 Extrait, part of Chanel's exclusive Les Extraits collection. It further reinforces the idea that fragrance transcends traditional labels. Rather than being defined by gender, perfume is a personal expression, chosen simply because it makes the wearer feel confident and comfortable.

That philosophy feels especially fitting for Chanel. Throughout her career, Coco Chanel challenged conventions by borrowing elements of menswear to create designs that prioritised freedom of movement and effortless elegance. Today, that same spirit continues through the Maison's approach to fragrance, where individuality takes precedence over outdated gender norms.
With this latest campaign, Jung Kook and Chanel present 1957 not simply as a fragrance, but as a timeless expression of artistry, confidence and self-expression. Watch Jung Kook's exploration of Chanel 1957 and discover the story behind one of the Maison's most enduring scents.

BTS’ Jung Kook Discovers Chanel’s 1957 Fragrance in Latest Campaign

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