Exclusive! Inside Augustinus Bader's Most Powerful and Luxurious Serum Yet
Executive Director Christiane Werron breaks down the innovation behind 'The Elixir', the brand’s priciest formula to date.
When Augustinus Bader announced the launch of The Elixir — its most potent and premium product to date — it signalled more than just a new serum; it marked a bold evolution in the brand’s science-first philosophy. Powered by a next-generation version of TFC8® and inspired by advances in exosome research, this water-free formula aims to push the limits of skin regeneration and longevity. To unpack the innovation behind the launch and what sets The Elixir apart with its SGD$810 retail price, we spoke with Christiane Werron, Executive Director Global Education & Spa, about how this breakthrough fits into the brand’s wider offering — and why it could be a game-changer for high-performance skincare.
Augustinus Bader has an extensive offering of skincare products for many skin types and concerns. What gap did The Elixir fill in the brand’s offerings and what concerns are the brand primarily targeting with this formula?
Christiane Werron: At Augustinus Bader, we don’t believe in merely treating symptoms — our approach is rooted in addressing the underlying causes of skin concerns to support long-term skin health. Powered by our revolutionary proprietary technology, TFC8®, The Elixir represents the next frontier in skincare innovation for those seeking cutting-edge, science-backed solutions that support the skin throughout its lifespan. As the pinnacle of our skincare science, The Elixir — and the innovations that will follow in this exciting new chapter — represent what I believe to be a true "age-reversing" approach. It helps reduce visible signs of cellular senescence, while strengthening the skin’s resilience, enabling it to perform at its best through every stage of life.
Tell us more about Advanced TFC8 and what makes it so effective at tackling signs of aging?
The Advanced TFC8® is a modified version of our outstanding technology serving the skin in a much faster way – Similar to the very speedy rapid train that brings the highly efficient and well selected and most innovative ingredients to the skin to sooth our lines and wrinkles and works impressively on the architecture of the skin – Elastin and Collagen synthesis as well as protecting the skin from inner and outer aggressors.
We noticed that The Skin Infusion also contains Advanced TFC8. Is it the same one used in The Elixir and can they be used in conjunction?
Both of these stunning formulas contain the Advanced TFC8® and in combination they act like the winning team in regard to re-coding your skin!
The Elixir is Augustinus Bader’s most premium product launch to date, setting it apart from the brand’s regular offerings. What makes this formulation such a premium and luxurious one?
At the heart of The Elixir lies the next evolution of our proprietary technology, TFC8®, now delivered through an advanced formulation structure designed for optimal efficacy. This innovation is complemented by a carefully curated selection of high-performance ingredients — including one exclusive to Augustinus Bader — that together redefine the standards of modern skincare. Crucially, this formula has been engineered with minimal water content, resulting in a hyper-concentrated, high-potency blend that embodies the essence of skincare refinement. The Elixir is, in every sense, a true Elixir de Beauté — setting a new benchmark for performance and luxury.
What are the challenges in creating a texture that is lightweight and fast-absorbing, yet tenacious enough for mature, dry skins?
The Elixir features a fast-absorbing yet velvety texture, enriched with a precise blend of ceramides that help reinforce the skin’s barrier function while supporting its natural moisture-retention systems. When paired with a complementary Augustinus Bader moisturizer or the Skin Infusion, it delivers a comprehensive, high-performance skincare ritual that exemplifies Service Excellence — particularly suited for the needs of mature skin. We have The Serum, The Retinol Serum and now The Elixir.
How would you recommend incorporating these in a routine or alternatively can The Elixir be an all-in-one solution?
The Serum is an amazing allrounder and best in class when it comes to cellular protection against oxidative stress. I love the Serum in the morning to keep the skin juicy and well protected- The Elixir in this case and how I use it – is my go-to product for the night time when the regenerative processes in the skin take place – this is the time for renewal – for all of those Retinol lovers – my suggestion would be using the both alternatingly – one evening The Elixir – the other evening The Retinol.
What are some best use practices to keep in mind when using The Elixir?
Supporting the skin at the highest individual level according to the skin’s need in the here and now and reducing signs of aging with this outstanding formula should always go hand in hand with;
1. Proper Cleansing – in the morning and double cleansing in the evening to remove impurities and build-up 2. A soft boost of the natural exfoliation with the Essence to promote skin renewal
3. The appropriate moisturizer, powered with TFC8®, complemented by The Eye Cream or The Rich Eye Cream
4. Last but certainly not least, The Daily SPF50 to give maximum protection against photo-aging and environmental damage.
Will Augustinus Bader continue to expand their serum offerings in the future?
Stay tuned — something exceptional may be on the horizon. At Augustinus Bader, every innovation is guided by our commitment to best practices and long-term skin health. We don’t simply treat symptoms; we address the root causes — delivering results that are both immediate and lasting.
The Elixir retails for SGD$810 for 30ml and is available exclusively at the Augustinus Bader counter and online in Takashimaya.
