The beauty world is forever searching for the fountain of youth and brightness, and each year brings with it a new miracle element. I confess to more than a little scepticism on receiving Clinique’s new 7-Day Fresh Pressed System, comprising a Vitamin C-rich booster and powder cleanser which promise visible brightening and more even-toned skin in just a week; as undeniably beneficial as good ol’ C is, it hardly seems ground-breaking or exciting in the ever-swelling sea of exotic, hard-to-pronounce super ingredients.
To its credit, Vitamin C’s powerful and well-documented antioxidant qualities provide an effective shield for the skin against pollution and sunlight, preventing discolouration and dullness. It also increases the body’s production of amino acids essential for making collagen, which helps skin maintain its elasticity and recover faster from damage. For all that, though, in my mind the mention of Vitamin C conjures oranges and juice, the stuff of a wholesome but mundane breakfast.
The Daily Booster, meanwhile, is a powder-and-emulsion pairing that is to be applied twice a day: once in the morning to prep and protect your skin from the ravages of the outdoors, and once in the evening to help your skin repair itself while you sleep. The Vitamin C powder is kept in a separate chamber of the bottle from the gel-like emulsion, and the pair is only combined after a cool push-button mechanism releases the powder. As foretold by a representative from Clinique, the booster visibly darkened as the week went on, a tell-tale sign of oxidation i.e. degradation of the Vitamin C. I also noticed that the initially faint citrus scent of the Daily Booster intensified over time) On its own or added to one’s usual moisturiser- I chose the latter- just two pumps of the booster twice a day produced a noticeable effect on the quality of my skin: after a couple of days my skin felt smoother and more even-toned.
After a full week on Clinique Fresh Pressed System, my skin feels the most hydrated and refreshed it has in months. If your skin is ever in need of a revitalising jolt, it’s definitely one to try.