Francesca Amfiteatrof, the former Design Director of Tiffany & Co., has been appointed as the artistic director of watches and jewelry at Louis Vuitton, according to WWD. Amfitheatrof will be in charge of creating jewellery and high jewellery collections, as well as overseeing all designs of the label’s watches.
Amfiteatrof was born in Tokyo and graduated from London's Central Saint Martins. She became the first woman to head the jewelry design team at Tiffany & Co. in 2013, a position she held before exiting the American company in January 2017. At Tiffany, Amfiteatrof introduced the HardWear collection and chose popstar Lady Gaga as its official ambassador — a bold move for the heritage luxury jeweller. Amfiteatrof was later replaced by Reed Krakoff, who was named the label's chief artistic officer overseeing all product categories.
“It is with great excitement that I join Louis Vuitton, a house I feel deeply connected to through its values of craftsmanship and travel,” said Amfitheatrof in a statement.
The news is the latest in a string of changes that has been taking place at Louis Vuitton. Last March, the luxury fashion brand named Off-White designer Virgil Abloh its new creative director for menswear, replacing Kim Jones.