Jewellery

Lady Gaga is the New Face of Tiffany & Co.

by Kenny Loh
01.02.2017
The short film which stars the New York singer and fashion icon wearing Tiffany & Co.’s new Hardwear stunners will premiere on Sunday, Feb 5, at the Super Bowl LI in Houston.
TIFFANY-LADY-GAGA-1-LOFFICIEL-SINGAPORE.tiff
Grace Coddington and Lady Gaga behind the scenes of Tiffany & Co.'s new Legendary Style campaign.
TIFFANY-LADY-GAGA-5-LOFFICIEL-SINGAPORE.tiff
Lady Gaga wears 18k gold and sterling silver pieces from Tiffany & Co.'s new Hardwear collection.
TIFFANY-LADY-GAGA-9-LOFFICIEL-SINGAPORE.tiff
Lady Gaga behind the scenes of Tiffany & Co.'s new Legendary Style campaign.
TIFFANY-LADY-GAGA-8-LOFFICIEL-SINGAPORE.tiff
Lady Gaga wears 18k gold and sterling silver pieces from Tiffany & Co.'s new Hardwear collection.
TIFFANY-LADY-GAGA-4-LOFFICIEL-SINGAPORE.tiff
Lady Gaga behind the scenes of Tiffany & Co.'s new Legendary Style campaign.
TIFFANY-LADY-GAGA-7-LOFFICIEL-SINGAPORE.tiff
Lady Gaga wears 18k gold and sterling silver pieces from Tiffany & Co.'s new Hardwear collection.

Last year, Tiffany & Co. teamed up with former US Vogue Creative Director Grace Coddington and Brit fashion photographer David Sims to translate the words “legendary” and “style” in a campaign that starred Lupita Nyong’o, Elle Fanning, Christy Turlington and Natalie Westling adorned with the American jeweller’s most popular creations such as the Tiffany T.

“I chose to define those words in the girls we photographed,” Coddington recalled. “They are very classy, and that was a must because we were dealing with a company that is very sophisticated. I was also looking for a certain inner beauty. I try not to work with actresses too often but in this case, I thought it would be interesting as Tiffany & Co. hasn’t worked too often with celebrities, apart from dressing them for the red carpet,” she added.

“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens.” LADY GAGA

The next chapter of that campaign, aptly named Legendary Style, will make its world premiere as a 60-second short film this Sunday, Feb 5, at the Super Bowl LI in Houston. It stars Tiffany & Co.’s newest ambassador, singer and fashion icon Lady Gaga decked with 18k gold and sterling silver earrings, rings, necklaces and pendants from the brand’s new Hardwear range.

“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens,” says Lady Gaga, “The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewellery.”

Share article

related posts

Recommended posts for you