The activation was initiated from the desk of Moncler Chairman & CEO, Mr. Remo Ruffini, who sent an invitation to some of the creative voices that continue to inspire his company. Based on the truth that speaking honestly and openly with others reminds us of what is important in life, he encouraged these cultural players to reflect on the spirit of togetherness, creativity, and exploration that Moncler stands for, and to create an image that is authentic to them.
"Moncler has always believed that to harness uniqueness you need to bring other voices in," explains Ruffini. "By entrusting partners to reflect on a pioneering energy, creative minds are allowed to forge their own path and give their singular and truthful take on Moncler. By bringing these voices together, the Moncler Voices sing in unison, creating a fresh perspective on identity that is true."
The campaign kicked off earlier this week on Instagram, and is set to go on for several weeks more. Highlights include 6 MONCLER 1017 ALYX 9SM designer Matthew Williams, who reveals an intimate self-capture in his own collection; Palm Angels founder Francesco Ragazzi, who draws on the impact of family ties from his childhood days; 2 MONCLER 1952 Woman designer Veronica Leoni, who portrays the power of young women with a portrait of her niece in a jacket from her collection; and Mami Wata Surf’s Nick Dutton, who looks to the sea to gain a new perspective on empowerment.
"The series is conceived to affirm emotional and artistic connections between us all, bringing us closer through the lens of Moncler."
Moncler Voices will also showcase the singular perspectives of Jonathan Anderson, Pierpaolo Piccioli, Hiroshi Fujiwara, Richard Quinn, Craig Green, Simone Rocha, Sergio Zambon, Michele Cucchi, Hwang Minhyun, Piergiorgio Del Moro, Guillaume Néry, Sabino Pantone, Iouri Podlatchikov, Michele Pontrandolfo, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer and more.
Discover more at #MonclerVoices.