Moncler and Fragment Design’s Hiroshi Fujiwara, also known as the Godfather of Japanese streetwear, have continued their esteemed relationship with Moncler’s legendary Genius line. Launched earlier this month, this the fourth season that Fujiwara has worked together with Moncler, and remains to be one of Genius’ most consistently popular collaboration yet.
Following previous standout launches which included Richard Quinn and Simone Rocha, Fujiwara takes the helm here with the latest collection consisting of vintage, military, urban, and tech references with a contemporary and fresh twist, for a range of covetable streetwear pieces.
The collection has already been making its rounds with the fashion set, spotted amongst local celebrities such as Mae Tan, Benjamin Kheng, to Kiwi Lee and Jun Chiu.
As part of its launch, Moncler Genius has come up with a mini movie shot in Tokyo directed by Genki Ito, featuring Tomohisa Yamashita, the Japanese singer, actor and TV host widely known as Yamapi.
The collection incorporates both Fujiwara’s personal passions, with a biker made in conjunction with Lewis leathers, streetwear staples, such as bomber jackets, emblazoned with cover art from Kool & The Gang’s Spirit of the Boogie, and sweaters featuring the longitude and latitude of Fujiwara’s favourite restaurant in Paris.
Accessories come in canvas bags, and also a collaboration with Converse, where classic Chuck Taylors are remade in two inverse colourways, featuring a Japanese minimal box stitch embellished on the street icon.
Check out the full range here:
Fujiwara is known as a godfather of Ura Harajuku fashion and is a globally influential streetwear designer, where he launched his first brand, Good Enough, in the late 1980s. He was also one of Japan’s first hip hop DJs, and is widely credited with popularizing the genre in Japan.
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