Juicy, glossy lips never really go out of style, and Dior Beauty is leaning fully into that idea with its latest launch. Leading the campaign is BLACKPINK&rsquo;s JISOO, joined by Willow Smith and Anya Taylor-Joy, each bringing their own take on the modern, high-shine pout.
JISOO, a long-time Dior Beauty ambassador, feels like a natural fit. Whether she&rsquo;s on the red carpet or off duty, her signature look often includes a soft yet glossy lip. It&rsquo;s polished without feeling overdone, which is exactly what this new formula promises.
At the centre of the campaign is the Dior Addict Glass Lipstick. It sits somewhere between a lipstick, balm and gloss, offering a high-shine finish without sacrificing comfort. The formula delivers a smooth, reflective sheen while still giving a wash of colour and hydration. It launches in 16 shades, ranging from subtle neutrals to richer tones.

The product was developed under the direction of Peter Philips, Creative and Image Director for Dior Makeup. He describes it as a standout addition to the Dior Addict line, highlighting its ultra-shiny finish and hybrid texture. The packaging has also been reimagined, with a sleek silver case finished with a subtle holographic detail and the signature Addict pearl.
On the lips, the formula feels as good as it looks. It has a soft, balmy texture that glides on easily and doesn&rsquo;t feel sticky. The colour payoff is buildable, so you can keep it sheer or layer it for more intensity. It&rsquo;s also designed with skincare in mind. Hyaluronic acid helps keep lips hydrated for up to 48 hours, while cranberry oil supports the skin barrier and leaves lips looking smoother and slightly plumper.
One shade that stands out is 906 Talk My Dior, a deep plum-brown that shifts depending on how much you apply. It works just as well for everyday wear as it does for a more dressed-up look.

Beyond the formula, Dior is also leaning into personalisation. The Dior Addict Glass Lipstick can be paired with customisable couture cases, offering a more individual touch. Three new designs have been introduced for 2026. Pink Bow features soft pink leather with delicate bow details. Oblique Denim brings a casual, logo-driven look in blue denim. Flowery Cannage offers a more romantic feel, with white leather embroidered with tulips and doves.
The Dior Addict Glass Lipstick is priced at $66, while the couture cases are available for $56. Both are currently exclusive to the Dior Online Boutique, with a wider release at Dior Beauty boutiques and counters from 1 May.
For anyone chasing that glossy, effortless lip, this launch makes a strong case. It&rsquo;s equal parts makeup and lip care, with just enough customisation to make it feel personal.

JISOO, Willow Smith and Anya Taylor-Joy Front Dior Addict Glass Lipstick Campaign

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