Have your own hair-standing ASMR moment with the new Ace sneakers.

The Ace sneaker has been one of Gucci&#39;s most popular items ever since its first appearance in 2016.&nbsp;Alessandro Michele knows no limits when it comes to just how extravagant a garment or a shoe can be, and the Ace sneaker is a clear example. Now, the house of Gucci invites a group of diverse creatives to deliver the second chapter of the signature sneakers.&nbsp;

The Instagram-based project dubbed &quot;24HourAce&quot; is centred around self-expression and reflecting how the digital landscape has evolved over the years. Multimedia artists, collagists and directors&nbsp;drew inspiration from the Ace&rsquo;s codes, colours, graphics and design elements and beautifully translated it into animated artworks with ASMR in mind. Yes, autonomous sensory meridian response.&nbsp;

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Thanks to the creative minds behind the project, we get to see how the Ace sneakers serve as a blank canvas for their imagination.&nbsp;&nbsp;Argentinian motion graphics designer Esteban Diacono gave an unsettling experience through his work, while Hong Kong-based 3D animator Daniel Lam served up&nbsp;hypnotic and playful visuals.&nbsp;New York&#39;s&nbsp;Didi Rojas and&nbsp;Japanese artist Kensuke Koike adopted a more surrealist approach in their work.

And it epitomises with ASMR connoisseur,&nbsp;Laura Lemurex,&nbsp;from Missouri, who&nbsp;creates ASMR videos through microphone brushing, scratching and touching. Her work for #24HourAce sees the sneakers being touched by a pair of manicured hands - an ultimate satisfaction ASMR&nbsp;fans.&nbsp;

Check out Gucci&rsquo;s #24HourAce project&nbsp;below:

Gucci Presents The Second Chapter Of The Ace Sneakers Featuring ASMR

L'OFFICIEL Singapore — April 2024

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L'OFFICIEL Singapore — Dec 2023/Jan2024

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L'OFFICIEL Singapore — October 2023

L'OFFICIEL Singapore — September 2023

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L'OFFICIEL Singapore — June-July 2023

L'OFFICIEL Singapore — May 2023

Gucci Presents The Second Chapter Of The Ace Sneakers Featuring ASMR

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