The maison’s first major fashion show since the pandemic was filled with magic and culture. Check out the entire collection here. 

Dior&rsquo;s Cruise 2021, initially planned to have taken place in May, was held at the Piazza del Duomo in Lecce, Italy, on July 22nd, with a small group of friends and family of the brand attending in person, with the rest of the world invited to stream the show online earlier at 2.45am Singapore Time.&nbsp;

The decision to hold the show was a deeply personal one, and one close to Maria Grazia Chiuri&rsquo;s heart, transforming the fashion show to a cultural experience that celebrated not just&nbsp; fashion, but the music, art, tradition, and sense of community that was brought about by Lecce. The result was a show that brought about joy, nostalgia and warmth -- certainly what we need the most in these uncertain times.&nbsp;

The house collaborated with a series of talented artisans and local artists to stage the collection, as a champion of region&rsquo;s craftspeople. The setting was illuminated by Marinella Senatore&#39;s Luminarie,some of which were reproduced in the collection&rsquo;s prints, set to the rhythms of a cathartic dance by the La Notte della Taranta Foundation, choreographed by Sharon Eyal; with the music of Paolo Buonvino in the background -- and perhaps most impressive of all, all accomplished in the midst of a shutdown. It is this localism, craftsmanship, created during a time of social isolation that has given the collection its own unique appeal.

In a subtle tribute to local savoir-faire, Dior silhouettes bear the motto of the workshops at the Costantine Foundation &ndash; &ldquo;Amando e Cantando*,&rdquo; which translates to &ldquo;Loving and Singing&rdquo;

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DIOR_CRUISE_2021_GROUPSHOT_© Teresa Cioca.jpg

The collection was a melding of haute and modest. Artist Pietro Ruffo imagined a field with a constellation of wheat sheaves that evoked a summer landscape on a fresh interpretation of the iconic Miss Dior dress from 1949,&nbsp; nature is transposed onto shirts and shorts, dresses are punctuated with flowers and butterflies, and with the Tombolo, a precious traditional embroidery courtesy of Marilena Sparasci -- all emblems of Puglia&rsquo;s rich heritage.&nbsp;

&nbsp;

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As the pandemic has forced brands to rethink their fashion week showcases, Christian Dior&rsquo;s CEO Pietro Beccari remains a firm believer in the Cruise showcase. &ldquo;People have to do what&rsquo;s best for their own brands, but Dior has lived since 1946 by the sparkle of energy that is given by fashion shows. That&rsquo;s our DNA; that&rsquo;s our business,&rdquo; he said to a media publication.

<iframe frameborder="0" height="320" scrolling="no" src="https://www.youtube.com/embed/T5pBRKED0Bc" width="650"></iframe>

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Check out the entire, 90 piece collection below:

Dior’s Cruise 2021 Show Was An Ode To Culture and Community

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