The fashion house takes its show out of Milan for the first time, ahead of fashion week, to the metropolitan city of Shanghai. 

Held on 6 June 2019 at the East Bund in Shanghai, China, Prada kicked off Milan Fashion Week ahead of schedule and&nbsp;previewed its Spring/Summer 2020 collection with&nbsp;a spirit of confidence and&nbsp;boundless positivity for the first time outside of Milan, Italy. The fashion house&#39;s first fashion week foray out of Milan to Shanghai also marks the Italian capital city&#39;s 40th anniversary of being dubbed &#39;sister city&#39; to Shanghai. Miuccia Prada saw this as a chance to explore the vision of art, design and culture of the two cities, and effectively translated it into the show, as well as the collection.&nbsp;

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Known for its industrial heritage, Minsheng Art Wharf&#39;s Silo Hall was chosen as the location for the show;&nbsp;with Prada showcasing the magnificence of the large chamber&nbsp;with a&nbsp;linear catwalk&nbsp;slicing through the longitudinal axis of the space, outlined by neon lights.&nbsp;

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This year&#39;s collection presented&nbsp;a reimagination of the concept explored in the 2020 Prada Resort collection; such as different lengths being layered in various garments that&nbsp;create&nbsp;an arresting effect against the body and pieces challenges&nbsp;the form of the body. Muiccia Prada also took the opportunity to weave in elements of recent trends in menswear, such as tailoring, utility, sportswear and so forth.&nbsp;

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The colour spectrum of this collection is comprised of soft&nbsp;neutrals like gray and navy,&nbsp;soothing pale colours such as baby pink and blue, alongside khaki, black and bright colour blocks. While prints included 90&#39;s inspired tech such as casette tapes and VHS video cameras, serving up a slice of retro eccentricity.&nbsp;

A vast contrast,&nbsp;but complementing in relation to the theme of juxtapositions, these colours and pieces stand to serve as&nbsp;a symbol of rebellion against the confines of history and memory; and the ever-changing movement of&nbsp;looking back and forth through technology and time. We certainly won&#39;t be forgetting this collection anytime soon!&nbsp;

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Prada's SS20 Menswear Fashion Show Showcases Juxtapositions In A New Light

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