Stray Kids’ Lee Know Is Gucci’s New Global Ambassador
He’s officially with the Italian fashion house.
Stray Kids’ Lee Know is stepping into a new role, and it’s right in step with his effortlessly cool style. The K-pop star has been announced as Gucci’s newest global brand ambassador.
Fans had long suspected the partnership was in the works. From his standout appearance at Gucci’s Cruise 2025 show in London to recent press runs decked in the brand, Lee Know’s affinity for Gucci has been no secret. He’s become a him a front-row favorite and a style reference in his own right.
In a statement, Gucci cited his “individuality and artistic spirit” as a perfect match for the house’s evolving creative vision. The artist echoed the sentiment, saying, “Gucci is a brand that connects heritage and innovation in such a unique way. I’m honoured to be part of their journey.”
As global brand ambassador, Lee Know will appear in future campaigns and represent the house at events worldwide. With his unpredictable yet consistently sharp fashion sense, we’re expecting plenty more standout Gucci moments to come.
