In search of new sources of growth, Hermès has revealed plans to invest in beauty. The French luxury brand already offers a collection of perfumes, the first of which was launched in 1949. Hermès Parfums represents 5% of the total turnover of the group. In 2017, its sales amounted to 288 million Euros. They are expected to reach 300 million for 2018, up 9% at constant exchange rates compared to 2017.
Jean-Claude Ellena joined the company as its exclusive perfumer from 2004 to 2016, before passing the torch to Christine Nagel. Nagel is currently the "exclusive perfumer, director of the creation and the olfactory patrimony of Hermès Parfum". In addition to the perfume, Hermès also carries home fragrances and bath products under its Bain Hermès line.
"In the long term, it will be necessary for us to be present in all three segments of the markets for cosmetics, perfume, makeup and personal care products. That would give us a sufficient distribution presence.” said Hermès CEO Axel Dumas in an interview with Le Monde last April. He also revealed that the Maison plans to launch its makeup products by 2020, followed by a line of personal care products.