Culture

Pantone Announces the Colour of the Year 2019: Living Coral

The vibrant colour is said to encourage joyful activity and symbolises our innate need for optimism and playful expression.
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After 2018's Colour Of the Year Ultraviolet, Pantone announces the chosen hue for 2019: Living Coral. The shade, a result of extensive trend research by the brand, is said to be a colour that "welcomes and encourages joyful activity, symbolising our innate need for optimism and playful expression". 

The influence comes from the seabed, fishes and corals, which convey a soft and yet vibrant vibe. It's the perfect mix between the current life - one that's always connected and active, and at the same time searching for inner peace.

 

 

 

On the spring/summer 2019 runways, the tone appeared in fashion shows such as Prada , Brandon Maxwell and Franz Elisabetta. For the upcoming fashion season, we're sure to see more looks coordinated with the It-shade of 2019.

 

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Prada, Summer 2019
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Brandon Maxwell, Summer 2019
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Elizabetta Franchi, Summer 2019

Missed out on previous years? Here's to remembering some the colours of the last few years, according to Pantone: 

 

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