Blue is Spring's Freshest Colour

by Gordon Ng
Miu Miu makes a sophomore debut in fragrance with L'Eau Bleue, an airy, fresh and verdant breath of Spring.

Miu Miu's newest fragrance L'Eau Bleue comes perfectly timed at the break of spring. In L'Eau Bleue, perfumer Daniela Andrier finally finds her footing with the sister brand to Prada. Miuccia Prada's second line is a playful one, younger at heart, and less burdened by the task of shouldering worldly worries on a coat. She prances, wears silly huge sunglasses, irreverent kitten heels and swings a matelassé bag around. 

For the campaign, the old cast and crew of Stacy Martin and Steven Meisel were reunited. We love that Miu Miu's fragrance story is a continuing one that opens new chapters instead of hitting refresh with a new girl and direction. Even the bottle is the same – except for a change of colours and a now translucent matelassé case. It's the same girl's story, just with a step of evolution this time. 

How, then, to translate this girl's idea of a fresh spring day into scent?

As it turns out, the olfactory pairing is a much subtler one. Andrier is a master at green notes, and they shine much better in L'Eau Bleue, making for a much more appealing and successful creation over the original Miu Miu scent.

The start of spring is typified in this perfume as a dewy burst of lily-of-the-valley – of the leaf, not the flower. The delicate and sappy quality of this vision is combined with the Givaudan-owned Akigalawood, which appeared in the first Miu Miu as an updated patchouli.

The Akigalawood is derived from a different extraction process that removes patchouli of its musky and aromatic qualities, instead leaving it spicier and sweeter in spirit. This is combined deftly with lily of the valley and a muguet note. The result is airy and fresh with a tinge of very sophisticated sweetness.

It's less syrupy sugar and more of a terribly refined cube of sweetener in perfect balance. It's kissed by a wet feeling and hugged gently with spicy woods. It's a beautiful scent perfect for warm days – which means perfect for most all the time.  

Miu Miu L'Eau Bleue is an airy spring scent with green notes of muguet and gentle white florals.

L'Eau Bleue is available as a 10ml rollerball ($35) exclusive to Sephora; 30ml EDP ($103, exclusive to Miu Miu boutiques); and 50ml ($147) and 100ml ($176) EDP. 

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