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Not Just A Pretty Face: The Cult Men Who Have Fronted Prada Campaigns

The recently-anointed face of Prada, Frank Ocean, is just the latest in a long line of singular talents who have lent their star power to the Italian label
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With awards season in full stride and our feeds inundated with celebrities as a result, it may have escaped your notice that Frank Ocean made his debut days ago as the face of Prada for Spring/Summer 2020. Given that the singer seldom does interviews or photo shoots, let alone full-on fashion campaigns, the news came as quite the shock, albeit a very pleasant one. Ocean famously (or infamously?) wore a Prada hoodie to the 2019 Met Gala, and then attended the brand’s Spring/Summer 2020 show in Shanghai, so perhaps it was a match waiting to happen, and as fans of both iconoclasts, we honestly can’t complain.

 

 

This is not the first time Italian label has handpicked a cult figure to front one of its campaigns. John Malkovich, Joaquin Phoenix, Willem Dafoe, James McAvoy, Ezra Miller, Ansel Elgort… The house’s history of leading men reads like a list of the entertainment industry’s best and brightest. Of course, having a celebrity as the face of a brand is nothing new, but what sets Prada apart is its constant eschewal of conveyor belt casting in favour of renegade talents with a vision as idiosyncratic as its own. Rousing rebels, in other words.

Here are some of our favourites:  

John Malkovich — Fall/Winter 1995

1579662687009443 john malkovich

Tim Roth — Spring/Summer 1996

1579662760606900 tim roth

Willem Dafoe — Fall/Winter 1996

1579662781325334 willem dafoe

Joaquin Phoenix — Spring/Summer 1997

1579663240750944 joaquin

Norman Reedus — Fall/Winter 1997

1579663352335975 norman

Gary Oldman, Jamie Bell, Garrett Hedlund, and Willem Dafoe — Fall/Winter 2012

1579662948115977 jamie bell et. al

Benicio del Toro — Spring/Summer 2013

1579663038629458 benicio del toro

Christoph Waltz — Fall/Winter 2013

1579663045575135 christoph waltz

Ezra Miller — Fall/Winter 2013

1579663146437040 ezra miller

James McAvoy — Fall/Winter 2014

1579663381703673 james mcavoy

Ethan Hawke — Spring/Summer 2015

1579663464153623 ethan hawke

Ansel Elgort — Spring/Summer 2015

1579663480318425 ansel elgort

Miles Teller — Spring/Summer 2015

1579663500266845 miles teller

Michael Shannon — Fall/Winter 2015

1579663670819891 michael

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