A virtual celebration set in a paradisiacal CGI garden, with celebrity holograms, plenty of sustainable style and a prestigious accolade bestowed upon Zendaya

Now in its fourth edition, the annual Green Carpet Fashion Awards (GCFAs) is typically one of the highlights of Milan Fashion Week in September, and although we had to endure the anticipation a couple of weeks longer than usual to find out who this year&rsquo;s winners would be (prize- and style-wise), it was well worth the wait.

1.jpg

Streamed on YouTube over the weekend, the first-ever virtual ceremony, jointly organised by Livia Firth&rsquo;s Eco-Age and the Camera Nazionale della Moda Italiana, gave us a clear glimpse at the potential offered by a technology-fuelled approach to fashion and fashion-related events. Carrying themes of togetherness and rebirth, the hour-long show harnessed the power of augmented reality, special effects and 3D real-time renderings to transform Milan&rsquo;s Teatro alla Scala into a paradisiacal terrarium, with celebrities making their appearances via holograms and pre-recorded cinematic footage.

2 Livia Firth and CNDM president Carlo Capasa.jpg

Celebrating the industry trailblazers who are at the vanguard of sustainability, equality and inclusivity, the 2020 GCFAs saw <a href="https://www.lofficielsingapore.com/fashion/emmy-chic">Zendaya</a> honoured with the Visionary Award for her efforts in bolstering diversity in fashion, such as tapping plus-size models in <a href="https://www.lofficielsingapore.com/fashion/behind-the-scenes-zendaya-tommy-hilfiger-tommyxzendaya-spring-2019-collaboration">her collaboration with Tommy Hilfiger</a> and bringing an all-Black team on board for her recent cover shoot. &nbsp;

&ldquo;We admire and celebrate her aim to create a more accurate reflection of the world in which she lives,&rdquo; Livia Firth declared. &ldquo;By working with and championing trailblazing within the Black community, she is a leading example for younger generations and beyond.&rdquo;

&ldquo;It&rsquo;s an incredible honour and [it] means the world to me,&rdquo; said Zendaya. &ldquo;Throughout my career, I have had the privilege of being able to showcase other different types of beauties. Through the work that I get to do, creating more positions of power, more creative positions, I hope to continue to be able to do that until this industry really does reflect the beauty that I see every day.&rdquo;

3 Zendaya.jpg

Aside from the Euphoria actress, this year&rsquo;s accolades were bestowed upon Cape Town-based creative Sindiso Khumalo, who clinched the prestigious Independent Designer title, as well as Venetian brand Progetto Quid, the United Nations for its Sustainable Development Goals and the thousands of artisans across Italy. Adding to the green credentials of the GCFAs, the winners received exquisite statuettes crafted by Chopard in ethically-sourced gold.

4 Sindiso Khumalo.png

5 Anna Fiscale of Progetto Quid.png

6 Tatiana Valovaya of the UN.png

Other memorable moments included opening speeches by Robert Downey Jr. and Colin Firth, readings by <a href="https://www.lofficielsingapore.com/Culture/cate-blanchett-and-tilda-swinton-are-featured-at-the-opening-of-the-venice-film-festival">Cate Blanchett</a> and performances by British-Jamaican soul singer Celeste and operatic soprano Sonya Yoncheva. Not to mention plenty of star power, courtesy of <a href="https://www.lofficielsingapore.com/jewellery/after-many-years-in-westeros-game-of-thrones-maisie-williams-is-making-up-for-lost-time">Maisie Williams</a>, <a href="https://www.lofficielsingapore.com/Culture/the-world-according-to-julianne-moore-interview">Julianne Moore</a>, Iman, Ellie Goulding, Laura Dern, Lewis Hamilton, <a href="https://www.lofficielsingapore.com/fashion/rita-ora-iris-law-jessica-jung-mae-tan-and-more-celebrate-12-years-of-fendi-s-peekaboo">Iris Law</a>, <a href="https://www.lofficielsingapore.com/men/lucky-blue-smith-talks-instagram-sisters-and-crazy-fans">Lucky Blue Smith</a>, <a href="https://www.lofficielsingapore.com/fashion/4-game-changing-virtual-influencers-you-ll-want-to-know-and-follow">Lil Miquela</a> and more.

7 Chopard statuette.jpg

Keep scrolling to check out 12 of our favourite Green Carpet looks:

Zendaya

To accept her Visionary Award, Zendaya and her longtime stylist Law Roach sourced a vintage gown from the Versace archives, designed by Gianni Versace himself. Fittingly, the chocolate brown number debuted on the Fall/Winter 1996 runway, making it the same age as Zendaya.&nbsp;

8 Zendaya : @versace.jpg

&nbsp;

Tomi Adeyemi

Valentino crafted this gossamer wrap dress in GOTS-certified chiffon organza silk, which Adeyemi paired with gloves and sandals from the Maison Valentino archive.

9 Tomi Adeyemi.jpg

&nbsp;

Matilda de Angelis

The Italian actress chose a midi dress from <a href="https://www.lofficielsingapore.com/fashion/going-green-prada-re-nylon-sustainability">Prada&#39;s Re-Nylon collection</a>, which uses regenerated&nbsp;ECONYL&reg; yarn derived from marine plastic debris.&nbsp;

10 Matilde de Angelis.jpg

&nbsp;

Maisie Williams

One of the presenters of the night, Williams appeared in a checked Stella McCartney suit of responsibly sourced wool and viscose and organic cotton.&nbsp;

11 Maisie Williams.png

&nbsp;

Chris Lee

Lee was a vision of elegance in a high-necked Gucci gown adorned with floral embroidery.&nbsp;

Chris Lee GCFAs.jpg

&nbsp;

Iris Law

As daring as ever, the Hollywood scion wore a floor-length, printed M Missoni dress made from deadstock and recycled polyester.

13 Iris Law.jpg

&nbsp;

Anna Ewers

Minimalist chic never goes wrong, as the German model proves in this vintage wool and silk tuxedo from Max Mara&#39;s Fall/Winter 1989 collection.&nbsp;

14 Anna Ewers.jpeg

&nbsp;

Ellie Goulding

The songstress donned a custom couture creation by Ralph &amp; Russo in emerald silk with an intricately layered&nbsp;bustier and over-the-shoulder cape draping, embellished with over 150 glittering, responsibly sourced Gemfields Zambian emeralds.&nbsp;

15 Ellie Goulding.jpg

&nbsp;

Celeste

Alessandro Michele is the brilliant mind behind this stunning crew-neck gown&nbsp;in silk moir&eacute; and sustainable viscose, accessorised with pink cady opera gloves.&nbsp;

Celeste GCFAs.png

&nbsp;

Parker Sawyers

The P-Valley actor championed sustainability in a #UseTheExisting three-piece suit by Ermenegildo Zegna, crafted using pre-consumer offcuts recovered from the label&#39;s manufacturing process.&nbsp;

17 Parker Sawyers.jpg

&nbsp;

Robert Downey Jr.

A sustainably manufactured, vegan tuxedo by Giorgio Armani added to Downey&#39;s distinctive charisma.&nbsp;

&nbsp;

Alexa Chung

Following in Cate Blanchett&#39;s footsteps, Alexa Chung recycled a&nbsp;bespoke, gold brocade Prada gown circa 2016.&nbsp;

What Went Down At The First-Ever Digital Green Carpet Fashion Awards

Related Articles

Fashion

Green Is The New Black: The Brands Working To Make Fashion More Sustainable

Fashion

Pangaia Is The Sustainable Fashion Brand Taking Over Instagram

Fashion

On Our Radar: Sevali, The Upcycled Couturist That's A Favourite With Blackpink

Recommended posts for you

Culture

Here's The Full List of Film and TV Nominations for Golden Globes 2026

Fashion

Pantone Reveals Cloud Dancer as the 2026 Colour of the Year

Fashion

Dario Vitale Is Leaving Versace Just Months After His Appointment

Beauty

The Best 2025 Festive Beauty Pop Ups To Visit In Singapore This Season

Fashion

Chanel Unveils its Métiers d’Art 2026 Collection in the New York Subway

Beauty

Onitsuka Tiger Debuts their First Ever Fragrance Line

Culture

Your Complete List of Winners at the MAMA 2025 Awards

Fashion

Ariana Grande Brings Back Bold Holiday Glam with Swarovski’s 'Party of Dreams'