It’s safe to say that Daniel Lee isn’t afraid of change. Since his appointment as creative director of Bottega Veneta just over a year ago, the Englishman has steered the Italian heritage house in a different direction, introducing fresh creative codes to attract a younger generation while still staying true to the brand’s language of craftsmanship, quality, and elegance. This new identity comes to the forefront in the latest campaign for Bottega Veneta’s Pre-Spring 2020 collection, which simultaneously celebrates and subverts the iconography of modern luxury.
Lensed by Tyrone Lebon, who has worked with Lee on several other campaigns, and fronted by Jean Campbell and Andre Walker, the images draw on the neorealist tradition of post-war Italian cinema for a look that’s both raw and refined. The series features key pieces from the collection in a visceral palette of smoked blue to burnt caramel, like a pine green long coat and a nipple-baring black vest, accented by an oversized gold chain that references one of the signature house codes.