Salvatore Ferragamo's Spring 2021 Collection Was A Hitchcockian Fantasy

Prologued by a film by Luca Guadagnino, the Italian House was inspired by Hitchcock classics, looking towards surreal beauty for today's strange times.
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Image: Courtesy of Salvatore Ferragamo

Between saturated hues and vibrant colours, Paul Andrew, the creative director of Salvatore Ferragamo presented a collection of dazzling craftsmanship and timeless elegance for the italian house's spring 2021 collection. 

"This spring, stuck at home, I rewatched classic Hitchcock, in particular Marnie, The Birds and Vertigo. In the past, watching those movies has always felt like inhabiting a surreal and strange world. But watching them during lockdown was different: they felt like “real life” because “real life” itself had suddenly become so strange, surreal and oddly beautiful. There are several direct homages to key Hitchcock moments in the collection, and the collection echoes that gorgeous, hyper-real level of colour saturation that is so evident in the beautiful Technicolor masterpiece that is Vertigo," explains Andrews in a press release.


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Image: Courtesy of Salvatore Ferragamo

The collection emerges as a wardrobe of resilience and beauty for the heroines and heroes of a story that has never been told, whose end is looming.

To help shape this narrative, Ferragamo teamed up with Italian filmmaker Luca Guadagnino, the acclaimed directior of Call me by Your Name (2017), to come up with a short film consisting of  series of unsung Milanese locations and depicted moments of suspense, intrigue, and beauty, which led to a climax played out live on the Salvatore Ferragamo runway show.

This film project certainly speaks to the soul of Salvatore Ferragamo, where Salvatore's pioneering work for the Los Angeles film industry means that the company, while Tuscan from start to finish, traces its lineage back to Hollywood's golden age. "Connecting that story to our contemporary moment in time through film seemed an elegant and timely way to add an extra dimension to our physical fashion show,” says Andrew.

The film stars Mariacarla BosconoMaggie Cheung , Jonas GloerSamer Rahma and Anok Yai , accompanied by the soundtrack composed and produced by the prolific Chinese producer and DJ B6.

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Image: Courtesy of Salvatore Ferragamo

A myraid of colours travels across men's and women's garments, in vibrant hues from Hedren Green, Vertigo Mauve, Technicolor Yellow, Lobster Mousse and Bodega Bay Sky tones, contrasted with Gull Gray , Sparrow and Hitchcock Tan. Likewise, three-dimensional technical innovations, from recycled jersey dresses and sustainable wool/mohair herald a new way of conceiving design. 

The collection features men's overalls and two-piece suits in solid colors. On the other hand, knitting comes centrestage with a honeycomb dress and a sweater in yellow Technicolour. In addition, textiles such as nappa, lambskin or chiffon stand out, with striking proportions designed for women on the move. 

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Image: Courtesy of Salvatore Ferragamo

Likewise, open heel shoes and reinvented versions of the F-wedge emerge as a complement to the outfits, as well as a single- coloured Gancini pair for men. Each outfit is accompanied by must-have accessories like the  Studio bag and Trefoil, whose design was inspired by an iconic scene from Hitchcock's Marnie.

Salvatore Ferragamo triumphs with an ideal collection to accompany all the twists of fate as in an authentic Hitchcock movie.

Check out all the looks below:


This article originally appeared on L'Officiel Mexico

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