Arguably, the last time the word "the" played such a significant role in a name was when it was dropped from Facebook's original name in 2005. Following Marc Jacobs' latest announcement, though, "the" has gained a new significance fashion-wise: it distinguishes Marc Jacobs' label from his new, more affordable line dubbed "The Marc Jacobs".
An image of the upcoming label's Pre-Fall 2019 lookbook has surfaced, showing a pair of twins in striped sweaters, wide-leg corduroy pants, sunglasses and necklaces. The looks, coordinated by Balenciaga stylist Lotta Volkova, are reminiscent of Kurt Cobain's style — which might not be a coincidence given that Marc Jacobs has just reissued his iconic '90s Grunge collection inspired by the late Nirvana frontman.
We'll only know for sure if the Cobain reference is on purpose in May 2019, when the full The Marc Jacobs campaign is released. Let's hope that The Marc Jacobs sees a better fate than Marc Jacobs's last modestly-priced line, Marc by Marc Jacobs, which was discontinued in 2015.