Maison Kitsuné is lacing up their dancing shoes and plugging in their vintage jukebox to launch a new collection inspired by the '90s golden age of House music. As both a fashion brand and major electronic music label, the Maison's latest release is an appropriate manifesto of the company’s mission to cultivate change and influence pop culture. Under their new creative director Yuni Ahn, the Fall 2020 collection “House Kitusné” is nothing short of youthful electricity, featuring a subtle mélange of sharp tailoring and streetwear-inspired styles for a comfortable, ready-to-wear line.
To debut its new range, the label has released a beautiful set of compelling photographs and a promotional video set in Zuma Beach, California that features music with an upbeat, rhythmic cadence. Styled by Tom Van Dorpe and shot by Sam Rock, the series presents black-and-white and chromatic shots, capturing the idiosyncratic, young energy at its best. The models are seen dancing across the dunes in synchronized movements existing only in the present moment, while strong colors and sharp silhouettes put Ahn’s designs at the center of this campaign. It’s powerful, it’s carefree, it’s vintage, and it certainly appeals to younger audiences entering today’s market.
South Korean multi-talented designer Yuni Ahn is clearly no stranger to creative directing as a visionary, having experience working for fashion companies including Stella McCartney, Chloé, Céline, Miu Miu and Paul Smith. Blending her own curated style with Maison Kitsuné’s history of music, Ahn offers a new vision for the Kitsuné man and woman through her triumphant presentation of “House Kitsuné” as the modern embodiment of the brand. Cue the applause.