Kristen Stewart takes us behind the scenes of Chanel's latest campaign
Kristen Stewart, Chanel's modern muse, knows better than anyone what an excellent Chanel collection entails. Creative director Virginie Viard 's designs shine in the collaboration between designer, photographer and ambassador during a beautiful Chanel Métiers d'art 2020/21 collection campaign .
The new campaign was shot by photographer Juergen Teller at the Château de Chenonceau, a 16th-century chateau in France's Loire Valley that inspired the collection and was the location of the show last December, where Stewart was the only guest.
The Château de Chenonceau breathes its history and its mysteries in the images released. After the show on December 3, 2020, filmed in the large gallery with its black and white checkered floor, this campaign continues by exploring the "Château des Dames": the actress and Chanel ambassador Kristen Stewart embarks on a romantic chassé Croisé in front of the lens.
This campaign, embodied by Kristen Stewart, evokes the silhouette of the women who have lived in the Château de Chenonceau, from Catherine de' Medici to Diane de Poitiers, but also that of today's woman. It is the celebration of women, of detail and refinement, which is constantly reinvented through the creativity of Virginie Viard and the dialogue she maintains with the Métiers d'art.
The behind-the-scenes video released by the fashion house shows the actress pretending to have lived in the castle in an effort to channel the historic backdrop to the iconic property.
