Fashion

Japanese Tennis Star Naomi Osaka is Louis Vuitton’s Newest Global Ambassador

The Japanese tennis champion makes her debut in Nicolas Ghesquiere’s upcoming Spring 2021 campaign.
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Japanese tennis champion Naomi Osaka has been named Louis Vuitton’s global brand ambassador.

This adds to the list of the 23-year-old’s many accolades: Sportsperson of the Year by Sports Illustrated, the highest paid female athlete of all time, according to Forbes, and one of Time Magazine’s 100 Most Influential People.

The news comes as part of Louis Vuitton’s Spring 2021 campaign, photographed by artistic director Nicolas Ghesquire. 

”Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honour to work with Nicolas - he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me,” says Naomi Osaka in a press statement.

Similarly, Ghesquière comes full of praises for Naomi: “Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.”

 

 

Born in Japan to a Haitian father and Japanese mother, Osaka moved to the United States at the age of three and has since quickly established herself as a global icon. Since becoming a professional tennis player in 2013, she has become the first Asian player to hold the No. 1 running in the Tennis singles and the first Japanese player to win a Grand Slam.

Osaka is also increasingly vocal about social activism. Off the tennis court, Naomi has turned to fashion to pay tribute to her Japanese heritage at ADEAM’s Fall 2020 runway show during New York Fashion Week and pays tribute to her Haitian heritage in her everyday looks on social media.

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