When Beyoncé turned up at a basketball game last year in an eccentric, crescent moon print ensemble — perfectly coordinated with the team colours of the Houston Rockets — a trend began to emerge.
And thanks to the Instagram account of Zerina Akers (aka Beyoncé's stylist), we were able to get the lowdown on this fierce and fabulous look. Behind Queen Bey's outfit was none other than Marine Serre, who is probably the fashion designer to watch right now.
Born and raised in a small village in Corrèze, France, Serre is known for her athletic and futuristic designs that blur the lines between ready-to-wear, couture, tailoring and sportswear, which she crafts from upcycled materials like discarded bedsheets, used table cloths, deadstock leather, and old silk scarves.
Serre may have launched her eponymous label just two years ago, but she is by no means a newcomer to the fashion world. Having attended La Cambre Mode(s) Belgian Fashion Design academy, she developed her talent with the best, interning for and working alongside Sarah Burton at Alexander McQueen, Raf Simons at Dior, Matthieu Blazy at Maison Margiela, and Demna Gvasalia at Balenciaga. Her fifth-year graduate collection made waves in the industry, getting shortlisted for the Hyères Festival, the ANDAM Prize, and the LVMH Prize, the latter of which she took home the title back in 2017.
Even the late Karl Lagerfeld was a fan of the designer, describing her as "1m50 but [with] a will of steel".
Since then, her star has only risen further (or skyrocketed, more like). According to fashion search platform Lyst, searches for Marine Serre have increased significantly over time, going up steadily by 22 per cent month-on-month. Her crescent moon print, in particular, has conquered the hearts of celebrities and tastemakers alike.
Debuted during Serre's graduate collection, titled "Radical Call for Love", the lunar print references everything from ancient goddesses to Islamic iconography to the '90s hit anime Sailor Moon, and has become somewhat of a signature for Serre, by now easily as recognisable as the heritage logos of other fashion houses.
"The moon for us is like an icon, an emblem, an image, a representation, a flag, a language, a metaphor, an object of what we belive in: crossing boundaries, hybridity and freedom," Serre explained, according to a source. "It is one of the oldest symbols that ever existed, present everywhere, and that keeps evolving with us... It is never stable and timeless at the same time."
Not yet a household name (although she no doubt will be soon), Serre's cult following includes Dua Lipa, Ariana Grande, Blackpink, Kendall and Kylie Jenner, Sandara Park, Rosalía, Tracee Ellis Ross, and many more. Keep scrolling to see some of your favourite celebrities in Marine Serre.