Fashion

Ad Campaign: Gucci SS17

by Allysha Nila
04.01.2017
We thought of giving you a simple lesson on the Italian way of life, assigning the Gucci SS17 ad campaign images shot by Glen Luchford with proverbs that fit best. That’s only because both the Italians and Gucci have cultivated an unmistakable lifestyle.

"A tavola non si invecchia”
Translation: At the table with good friends and family you do not become old.

“A chi ha fame e buono ogni pane.”
Translation: All bread is good when you’re hungry.

“Chi va a letto senza cena tutta la notte si dimena”
Translation: He who goes to bed without eating will regret it throughout the night.

Anche in paradiso non è bello essere soli.
Translation: Even in paradise it is not good to be alone.

“Tanto va la gatta al lardo che ci lascia lo zampino.”
Translation: The cat goes so often to the bacon that she loses her paw.
Further translation: If you keep on doing the same bad thing over and over again, you’ll get caught.

 

Watch the complete video of the campaign below:

Wild Days and Nights in Rome: The Gucci Spring Summer 2017 Campaign

Creative Director and Styling: Alessandro Michele
Photographer/Director: Glen Luchford
Art Director: Christopher Simmonds
Hair: Paul Hanlon
Make up: Yadim (Carranza)
Location: Largo dei Librari and Parco degli Acquedotti, among others.

Music: “Amore disperato” Nada
Composition: Varo Venturi
Lyrics: Varo Venturi – Gerardo Manzoli

Models:
Daisy Cvitkovic, Dwight Hoogendijk, Unia Pakhomova, Douglas Payne, Elibeidy Danis Martinez, Lina Horst, Tessa Bruinsma, Ellen De Weer, Lorens Miklasevics, Olof Källström, Nick Fortna, Nicole Atieno

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