Culture

Here's Why Fans Think Taylor Swift Is Dropping a New Album at the 2025 AMAs

The queen of pop music (and Easter eggs) has Swifties convinced a new Taylor's Version is on the horizon. 

Taylor Swift at the 2025 Grammys. Getty Images.

The Swifties are back in detective mode—and this time, Taylor Swift's fans may have cracked the code.

Known for her poetic lyricism and expertly placed Easter eggs, Swift has made a habit of rewarding her most observant fans. So when subtle changes appeared on her official website this week, the Swiftie internet lit up with theories. At first glance, it looked like a simple merchandise update. But fans quickly noticed something suspicious: Her homepage now lists its shop categories in the following order—Apparel, Music, Accessories, and Sale. Put the first letters together of those words, and you get "AMAS," the abbreviation for the American Music Awards.

That wouldn’t be suspicious on its own, but here’s why it's making the hair stand up on the skin of fans: This year's AMAs are set to take place on May 26—and as of this week, several items on Swift’s website are marked exactly 26% off. Coincidence? In the Swiftie world, coincidences don’t exist.

Whether it’s a surprise performance, a major award, or another breadcrumb leading to Reputation (Taylor’s Version), fans are convinced something big is coming. Many believe a re-recording could be on the horizon. After all, Reputation and her self-titled debut are the only albums left to be re-released.

According to legally savvy Swifties, there may even be a deadline looming. Trademark filings show that on January 23, 2025, Swift’s legal team submitted final extension requests for both Reputation (Taylor’s Version) and Taylor Swift (Taylor’s Version). These were the fifth and final extensions allowed, and the deadline to file a Statement of Use for both trademarks is August 16, 2025—exactly three years after the Notice of Allowance was issued. If no use is declared by then, the trademarks could be at risk.

So when fans noticed “AMAS” subtly spelled out on her website and merchandise marked exactly 26% off—coinciding with the May 26 American Music Awards—it wasn’t just clever internet sleuthing. It could be the start of a much bigger album rollout.

Tags

Recommended posts for you