In the midst of an unprecedented health crisis, LVMH has announced that it is redirecting three of its perfume manufacturing facilities to produce its own hand sanitiser, in response to the shortage of antibacterial products caused by the coronavirus pandemic. Not only so, but the luxury conglomerate, which counts Louis Vuitton, Fendi, and Dior under its umbrella, will donate all products free of charge to the French health authorities and the Assistance Publique-Hospitaux de Paris, a network of 39 hospitals that treats millions of patients each year.
"Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus," the company said in a statement. "LVMH will continue to honour this commitment for as long as necessary."
LVMH expects to produce 12 tons of hydroalcoholic gel by the end of this week, a massive aid to those working on the front lines to stop the spread of Covid-19. France went into lockdown over the weekend to mandate social distancing, with restaurants, cinemas, clubs, cafés, and other non-essential places closed. As of Sunday, the number of coronavirus cases in France surpassed 5,420, with 127 deaths already reported. LVMH, which is headquartered in Paris, is doing its part, and hopefully others will soon follow suit.