Fresh's best kept secret can be traced all the way to the other side of the world – in the sleepy town of Nocera Umbra, Italy, to be exact. The secret in question is the Umbrian Clay Purifying Mask. For 17 years, this skincare favourite has retained its cult status for its multi-tasking, clarifying properties which the contain magic ingredient: Umbrian white clay.
Fresh founders Lev and Alina first discovered this 'miracle' clay, whose origins can be traced to a hilltop in central Italy – the sole source in the entire world. So what is it about Umbrian white clay that makes it so special? The secret lies within its high mineral content containing calcite, quartz, and alkaline salt that works to purify, balance, and clarify the skin. The mask also consists of other ingredients such as sandalwood oil to minimise the appearance of pores, chamomile flower and lavender water to soothe the skin, and olive leaf extract to provide protection against free radicals.