The meteoric popularity of groups like BTS and Blackpink are a testament to K-pop's lasting impact on entertainment and fashion on a global scale. With their addictive beats, on-point choreography and charismatic outfits, it's no wonder these idols slash tastemakers have amassed millions (maybe even billions) of fans that follow their every move.
Here, L'Officiel charts five of our favourite, fabulously fashionable K-pop groups.
In just four years since debuting in August 2016, Blackpink (@blackpinkofficial) has become a chart-topping sensation loved all over the world, smashing multiple streaming records and collaborating with big-name artists like Dua Lipa, Lady Gaga, Selena Gomez and Cardi B.
Always bringing a fierce and feminine sense of style, whether on or off the stage, Blackpink has made hot pants, crop tops and glittery embellishments some of their signatures. Beyond music, the individual members are ambassadors for brands like Saint Laurent (Rosé), Dior (Jisoo), Celine and Bulgari (Lisa) and Chanel (Jennie). And with a new documentary, titled Blackpink: Light up the Sky, released on Netflix this week, fans (also know as "Blinks") can chart their spectacular rise from young trainees to the recognisable idols they are today, one step, song and outfit at a time.
One of the biggest and best-dressed groups in the history of K-pop, BTS (@bts.bighitofficial) is universally known for hits like 'Dynamite' and 'Boy With Luv' and its members' eclectic taste in fashion. The six-member group debuted in 2013 and continues to set the standard for other K-pop boy bands with a dashing mix of spot-on streetwear and sharp tailoring. Gucci, Bottega Veneta, Saint Laurent, Louis Vuitton, Prada and Berluti are just some of the luxury labels frequently spotted in BTS' wardrobe. Next up for the group? Continued world domination with a new album BE (Deluxe Edition), which is set to drop next month on November 20.
The latest boy group to emerge from SM Entertainment is NCT (@nct), short for Neo Culture Technology, which consists of four sub-units: NCT U, NCT 127, NCT Dream and WayV. As one of the biggest "projects" in K-pop and C-pop, NCT includes 25 members and counting.
Earlier this week, the entire group released its second album, NCT 2020 Resonance Pt. 1, conveniently marking the debut of two new members, Shotaro and Sungchan. Making waves with an experimental taste in music and fashion, NCT isn't afraid to take risks in their non-conforming style.
Red Velvet's (@redvelvet.smtown) five members are style chameleons who, enviably, look good in everything. Bursting onto the scene in 2014, the group was then known for its collegiate-inspired style and bubbly songs. However, following 'Bad Boy', Red Velvet left the tennis skirts and varsity sweaters behind, evolving into a polished grunge look, complete with graphic tees, leopard prints and fishnet details.
Despite debuting slightly over two years ago, Ateez (@ateez_official_) has already sold out a world tour. As with other groups, Ateez's style has changed dramatically over the course of its time in the spotlight. One of the rare bands that can pull off retro pop and modern chic simultaneously, the eight-member group is the official ambassador for the Korean Cultural and Information Service.