Starring the maison's brand ambassador Chris Lee, the campaign, which will be launched in August, takes inspiration from Creative Director Alessandro Michele's love of literature and libraries - thus depicting the songstress and actress as a book lover in the Biblioteca Casanatense, a library in Rome which was established and opened to the public by the Dominicans of the Convent of Santa Maria Sopra Minerva back in 1701.
Shot by photographer Colin Dodgson and directed by Christopher Simmonds, Gucci's watches and jewellery are worn by Lee, who is decked out in bold ensembles like statement sunglasses and hats, standing in front of the antique bookshelves full of majestic, old leather-bound books.
The campaign features a Gucci Grip watch with a yellow gold PVD case that is adorned with an engraved GG motif and a yellow PVD bracelet. The brand new Grip line was just first introduced back in April this year and created buzz as a unisex line with a stylish watch face, that features 3 windows to display the hour, minute and date. Lee also wears the Maison's G-Timeless Automatic that sports a steel case, black onyx dial with a bee motif, and steel bracelet. A G-Timeless watch is also shown, featuring a yellow gold PVD case with the green-red-green House Web stripe nylon dial that's embellished with an embroidered golden bee, with a white calf leather strap.
Gucci's jewellery pieces are also elegantly showcased, with Lee wearing the brand's GG Running earrings in yellow gold, along with a ring in the same colour that is adorned with diamonds. She is also seen in another look wearing a Gucci Flora necklace, perfectly paired with white gold bracelets and rings with diamond embellishments.
Scroll to check out the images and video below:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer and Director: Colin Dodgson
Hair Stylist: Alex Brownsell
Makeup: Liu Quiqin and Thomas de Kluyver
Location: Biblioteca Casanatense, Rome
Der Räuber Und Der Prinz
(Lopez Gabi Delgado/Robert Goerl)
© Wintrup Musikverlag
Editor in Italy: Cafè Concerto Italia Srl
Courtesy of Groenland Records