Fashion

Lana Del Rey and Jared Leto Named Gucci's New Fragrance Ambassadors

The two musicians will star in the new Gucci Guilty campaign directed by Glen Luchford that will be revealed next January.
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Photo courtesy of Gucci's Instagram (@gucci)

The music of Lana Del Rey and Jared Leto couldn't be more different, but that didn't stop Gucci from pairing them together for its new Gucci Guilty campaign. On November 2, the Italian brand announced the two musicians as the faces of its new fragrances, Gucci Guilty Pour Femme and Gucci Guilty Pour Homme, at a party held at Los Angeles' famous Hollywood Forever Cemetery. 

Lana and Jared will star in the Glen Luchford-directed print and film campaign for the scents, which will be revealed along with the new perfume bottle design on 15 January, 2019. The campaign is set at the aforementioned cemetery, where creative director Alessandro Michele once attended a "Johnny Ramone Tribute" party that became the inspiration of the Gucci Spring/Summer 2017 collection

Last Friday evening, though, the iconic space was transformed with floral arrangements and populated by a throng of celebrities, including the newly-christened Gucci Guilty fragrance ambassadors. Fellow Los Angeles-based musician Courtney Love, who makes a guest appearance in the campaign, also attended the party to document the night's festivities through stories on Gucci Beauty's Instagram account. 

Other notable guests of the night include Lana's sister Chuck Grant, Gia Coppola, Maurizio Cattelan, Diplo and Rainey and Margaret Qualley, who were treated to DJ sets by Alex Cameron, Jacques, and Charlotte Lindèn Ercoli aka Charles. See all the photos from the event below:

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