Tissot Reopens its Marina Bay Sands Boutique with a New Digital Façade

To celebrate, the Swiss brand also launched the new Heritage Visodate Quartz Collection.

Last week marked a new first for Tissot with the launch of its freshly revamped Marina Bay Sands boutique. Unlike any other Tissot boutique in the world, the reopened MBS store was flanked by dynamic digital displays at its entrance, allowing customers to take a visual journey through the Swiss luxury brand's 165-year heritage.

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While the screens add an innovative touch to the new boutique, there are also some familiar elements to be found such as the showcase safe resembling the face of the T-Touch Expert Solar. Of course, the watch brand's offerings are all on display as well, including its sports, classic, feminine and technological lines. Amongst these was the new Heritage Visodate Quartz collection, which was exclusively previewed at the boutique's opening.

Presenting a modern take on Tissat's iconic Visodate watches from the '50s, the collection features 8 new designs that are lightweight and perfect for everyday wear, complete with a Milanese or leather strap. Check out the entire collection below:

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