Watches & Jewellery

TAG Heuer Collaborates With Hiroshi Fujiwara For Its Latest Chronograph

The Calibre Heuer 02 takes its latest designs from the Godfather of Streetwear.
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Since its inception in 1860, TAG Heuer has been at the forefront of style, blending the tradition of Swiss watchmaking with designs and collaborations that are both current and cutting edge.

And the latest of which, is none other than the Godfather of Streetwear, Hiroshi Fujiwara, making for a second collaboration with the Japanese designer to produce the Calibre Heuer 02, a one-of-a-kind design equipped with a manufacturing movement.

The founder of Fragment Design, Fujiwara is a celebrated figure from Japan who has collaborated with some of the biggest and most renowned names in fashion, design and art, and known for his unique take on hip-hop streetwear worldwide. 

The latest collaboration, the limited edition TAG Heur x Fragment Design Heuer 02 Chronograph reflects TAG Heuer’s motor-racing heritage, taking inspiration from the Swiss watchmaker’s signature motor-racing-inspired C-case models from the 1960s and 1970s, with a case shape that is also found in TAG Heuer’s present-day collections. It comes with bold design, high-end finishes, and a ceramic bezel with a fiery red sapphire case back.

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Image: Courtesy

“Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”, says Fujiwara in a press statement. 

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Image: Courtesy

The limited edition timepiece takes on a minimal approach to the design, forgoing overt showmanship for subtlety. The watch’s architecture is stripped down to its bare essentials, emphasising aspects such as the iconic tachymeter scale on the bezel, and clearing the dial of all extraneous embellishment. 

Details such as the red sapphire crystal caseback gives you a clear view of the in-house Heuer 02 automatic column-wheel chronograph movement, a striking design feature that also gives the watch an impressive 80-hour power reserve.

The Fujiwara design also includes an exclusive new feature: a five-row steel bracelet with a butterfly folding clasp. It is finely polished and brushed to catch the light with every movement of the wrist.

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Image: courtesy

It's pure and innovative technology, eye-catching and stylish appearance, combined with TAG Heuer's remarkable heritage, is sure to get the attention of watch aficionados and collectors everywhere.

Want to get your hands on this limited edition timepiece? The TAG Heuer x Fragment Design Heuer 02 only runs in 500 pieces, so you best act quick --  the watch will be available to pre-order from and in select TAG Heuer boutiques before going on sale on July 27th, 2020.

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