Watches & Jewellery

Breaking: Rosé from Blackpink is Officially Tiffany & Co.'s Global Ambassador

Rosé from Blackpink debuts her new role with Tiffany & Co. in the 2021 Tiffany HardWear digital campaign.
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Breaking news: After the two have been linked (pardon the pun) on numerous occassions, Tiffany & Co. has officially announced Blackpink member and solo artiste, Rosé, as its new global ambassador.


The mega-group's main vocalist, fresh from releasing her solo album -R-, and singles On the Ground and Gone (in turn breaking a slew of records), debuts her new role with the jewellery house in the 2021 Tiffany HardWear digital campaign.


“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”

Rosé wears the collection’s 18k yellow and rose gold links with pavé diamonds. According to Tiffany & Co., Rosé was chosen to star in the new campaign for "her bold personality and modern style influence — as someone who embodies the attitude and identity of the collection".


Based on a 1971 bracelet from Tiffany's archives and having debuted some four years ago, the Tiffany HardWear line is inspired by New York City, along with its edge. The campaign aims to highlight the collection’s bold designs, gauge links and industrial shapes.


The campaign will make its global debut proper on Tiffany & Co.'s channels this Friday, April 23.

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