Ahead of its Autumn/Winter 2019 show on 17 February at London Fashion Week, Victoria Beckham has just declared a ban on exotic skins for all her namesake label's collections.
Since the British fashion label was first launched, it has never used fur for the production of its clothing as well as accessories. Like Chanel, the brand is is now officially halting the use of exotic skins starting from its A/W 2019 collection.
According to a statement from Victoria Beckham, the decision not only reflects her label's vision but also the wishes her clients. She'll also be joining the likes of Gucci, Versace and Furla in ushering a new era of sustainable, eco-conscious fashion.
Following the announcement, PETA (People for the Ethical Treatment of Animals) UK's director Elisa Allen has also made a response to Victoria Beckham's eco-fashion movement:
"Victoria Beckham's decision to ban exotic skins will spare countless remarkable animals immense suffering and PETA UK calls on other luxury brands to follow her kind examplecall on other fashion houses to follow the kind example."
Follow @victoriabeckham on Instagram for more updates about its upcoming Autumn/Winter 2019 collection.